Last week I had one of "those" days. Not a bad day... in fact, it is quite the opposite. Went to a pretty great social media panel discussion on Thursday, networked, learned, you know - the usual. I got back to the office and was fairly caught up on some projects and got to start projects I've been meaning to get to. So what had me so in a funk? Facebook. That behemoth, Facebook.
I wrote about how Facebook broke My Heart awhile back, but I stuck with it. Mainly because I have entirely way too much content from some of the best years of my life there, and I wouldn't be able to connect with some friends if I wasn't on. I have cleared off my profile for the most part - save for some tv shows - but I do not want to be connected to any "community" pages.
I do not need my information to be shared all over the place. End of story. But then this happened...
Thursday this article was published telling of how 100 million Facebook users information was leaked and published online.
I find myself 100% torn on Facebook. The marketer in me sees it as a potential phenomenal marketing tool being that 500 million people use Facebook internationally. The Gen Y early adopter of Facebook in me sees it as a site that has lost its way and is almost unusable because it once was a place that touted privacy and networks.
Is there a happy medium?
I'm not so sure.
As far as marketing goes, it's a goldmine for some. People put all of this information out there to be reaped and used and studied. As someone who owns 3 facebook pages, I love using it and I've seen mild success with some and not so much with others. Also I am not convinced that Facebook is a good B2B marketing tool. I understand how it can be but what if your customers are businesses and your 2nd tier customers are average everyday folks? Who's the priority? How do you clarify your mission when you need both equally? Two pages?
As far as the former-facebook lover, I don't want to be marketed to, I don't want to be advertised to, and I have no desire to start liking every single thing in the world that will clog up up newsfeed and not allow me to see what's going on with my friends and family. I would also like it if Farmville and all those games would just go away and Facebook went back to being a site where I could live in my own perfectly made community of posting inappropriate pictures, postings, and videos.
Where do you land on Facebook? Since the big change up this year have you carried on as normal? Have you deleted all your information and use the site sparingly? Something else? I honestly don't know how to proceed. How do you feel about being marketed to, or doing the marketing?
I wrote about how Facebook broke My Heart awhile back, but I stuck with it. Mainly because I have entirely way too much content from some of the best years of my life there, and I wouldn't be able to connect with some friends if I wasn't on. I have cleared off my profile for the most part - save for some tv shows - but I do not want to be connected to any "community" pages.
I do not need my information to be shared all over the place. End of story. But then this happened...
Thursday this article was published telling of how 100 million Facebook users information was leaked and published online.
I find myself 100% torn on Facebook. The marketer in me sees it as a potential phenomenal marketing tool being that 500 million people use Facebook internationally. The Gen Y early adopter of Facebook in me sees it as a site that has lost its way and is almost unusable because it once was a place that touted privacy and networks.
Is there a happy medium?
I'm not so sure.
As far as marketing goes, it's a goldmine for some. People put all of this information out there to be reaped and used and studied. As someone who owns 3 facebook pages, I love using it and I've seen mild success with some and not so much with others. Also I am not convinced that Facebook is a good B2B marketing tool. I understand how it can be but what if your customers are businesses and your 2nd tier customers are average everyday folks? Who's the priority? How do you clarify your mission when you need both equally? Two pages?
As far as the former-facebook lover, I don't want to be marketed to, I don't want to be advertised to, and I have no desire to start liking every single thing in the world that will clog up up newsfeed and not allow me to see what's going on with my friends and family. I would also like it if Farmville and all those games would just go away and Facebook went back to being a site where I could live in my own perfectly made community of posting inappropriate pictures, postings, and videos.
Where do you land on Facebook? Since the big change up this year have you carried on as normal? Have you deleted all your information and use the site sparingly? Something else? I honestly don't know how to proceed. How do you feel about being marketed to, or doing the marketing?